project overview :
Full Bellies is a nonprofit organization dedicated to fighting hunger by providing nutritious meals to individuals and families in need. The goal of this project was to design an engaging and impactful homepage that encourages donations, volunteer sign-ups, and awareness.
Design Objective :
Create an emotionally compelling and action-driven homepage.
Establish trust and credibility through social proof and impact stats.
Ensure easy navigation with clear CTAs for donations and volunteering.
Use a warm and inviting visual style that resonates with the cause.
Key Features :
Hero Section with Social Proof – Featuring real donor testimonials and an impact counter to build trust.
Mission & Impact Section – Showcasing the nonprofit’s purpose and success stories.
Donation & Volunteer CTA – Clear, bold call-to-actions to encourage user engagement.
Testimonials & Stories of Hope – Real-life impact stories to create an emotional connection.
Footer with Quick Access – Including a short about section, contact details, and social media links.
Design Process :
1. Research & Inspiration :
Analyzed successful nonprofit websites to understand best practices.
Studied user behavior to identify what motivates donations and engagement.
2. Wireframing & Layout Planning :
Designed low-fidelity wireframes to map out content structure.
Ensured a hierarchical flow that naturally guides users to take action.
3. UI Design & Visual Styling :
Chose a warm and inviting color palette that reflects care and positivity.
Used bold typography for headlines to create impact.
4. Final design & Presentation :
Refined UI with responsive elements for a seamless experience across devices.
15 Mar 2025
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