Product Researcher
freee.k.k
Led research initiatives on employee engagement, empowerment and global SMB trends, resulting in a 15 % reduction in churn rates and delivered weekly global SMB insights and conducted international case studies. Spearheaded strategic initiative to transition from sales-led to product-led growth, developing innovative WFM app features and recommending data-driven strategies to increase user acquisition and app engagement
01 Sep 2024 - Present
