Redemption clothing - logo design
A streetwear logo concept built around a bold, custom letter "R" where the leg of the letterform transforms into an aggressive claw or talon. The design merges typography and illustration — the claw breaks free from the rigid structure of the letter, symbolizing escape, power, and the raw drive to rise above. Rendered in a sticker-art style with thick outlines and clean white fills, the mark is built for versatility across embroidery, screen print, and digital applications. Paired with a strong all-caps wordmark and "ESTD 2030" lockup beneath.
29 Apr 2026
