🖋️ Project: Build a fictional café brand and create a complete brand identity around it.

🔮 Concept:

Welcome to Go-Sip — where coffee meets the nostalgic charm of the nerdy, quirky ’90s and early 2000s, with a playful, sassy twist. Go-Sip speaks to anyone who craves meaningful conversations, bold brews, and a dash of fun.

Every design choice brings the brand’s warm-yet-edgy personality to life — from bold typography and a vibrant palette to quirky merch and a cute mascot aka SuperBean (Coffee Bean Superman).

Go-Sip is crafted to spark comfort, connection, and a smile for every pop-culture-loving coffee drinker.

🛠️ Skills: Brand Identity Design, Character/Mascot Design, Packaging Design, Copywriting (Quirky + Nostalgic), Strategic Thinking, Pop Culture Integration, Visual Storytelling

🎨 Style: Clean, cozy, and sassy — with bold typography (Bespoke Stencil, Bonny, Skia) and a vibrant palette inspired by colour psychology: Jungle Brew, Biscuit Brown, Lemon Zest, Cocoa Crush.

📎 Tools: Adobe Illustrator, Photoshop, Google Docs, Pinterest, Hand-Sketched Character Concepts, Sitcom-Inspired Moodboarding™, Colour Psychology Mapping™