In 2016, Arunabh Sinha and Gunjan Taneja sought to revolutionize the laundry industry in India with a 'wash by kilo' model. Despite initial challenges, they have expanded across 100 Indian cities from Kargil to Namsai. Their laundry service operates on a pay-per-kilo system, providing households with an innovative laundry solution. They now plan to expand globally, bringing their unique business model to new markets.