Beverage_Brand Identity & Celebrity Fitment Research
The brand wanted to study the relevance & impact of celebrity endorsement in key markets for the purpose of establishing best celebrity fitment out of regional and national celebrities. As there were no market leaders in spite of a lot of brands, regional and national, existing in the market, the client also wanted to understand the brand perception and imagery of top beverage brands.
11 Jan 2023
Keywords
Brand Identity
Brand Perception
Celebrity Fitment
Consumer Research
Market Research
Qualitative Research
Research Analysis
