📌 Why I Wrote This Blog (The Requirement)

While analyzing customer feedback and retailer pain points, I noticed a recurring gap, retailers and wholesalers often misunderstood men’s vs women’s shoe sizes, especially in relation to international vs Indian sizing systems. This confusion was leading to poor purchase decisions, high product returns, and missed sales. The blog was needed to educate retail buyers, support sales reps, and improve buyer confidence in a growing yet cluttered shoe market.

✍️ How I Wrote It

I started by doing detailed research on existing content what top-ranking pages were missing, what customers were searching, and what our competitors weren’t explaining clearly. I:

Referred to user behavior insights and client FAQs to frame the blog’s structure.

Did extensive research on Google & Youtube Videos to streamline the first draft and then rewrote it with accuracy and simplicity.

Cross-referenced sizing systems across geographies and layered it with real-world retail context.

The blog ranks #2 on Google, showing it hit the right search intent and keyword depth.

🗣️ Tone & Psychology Behind the Writing Style

I used a friendly yet informative tone like you're talking to a fellow retailer, not reading a manual. Why?
Because the target audience includes small to mid-sized shoe retailers and new entrepreneurs who may not be familiar with technical footwear lingo. The tone helps:

Break down complexity (e.g., sizing systems, foot types, return policies)

Build trust by sounding conversational and not robotic

Encourage action whether it’s training staff, updating inventory, or printing conversion charts

Human psychology used here revolves around reducing uncertainty (through charts, clear tips, visual cues), removing friction in decision-making (guidelines, examples), and creating empowerment (giving knowledge they can use in-store immediately).

🎯 Outcome

The blog ranks #2 on Google for its target keyword and is one of our top-performing pieces in terms of organic traffic. It’s helped position ShopTribe as a credible resource for shoe retailers and wholesalers. Beyond rankings, it serves as a sales enablement tool used by reps when onboarding retail partners or explaining size differences to new clients.