As ShopTribe expanded its presence in India’s competitive footwear market, there was a clear need for a city-specific brand page that could position them as a trusted manufacturer and supplier in Mumbai. The goal was twofold:
Capture local search intent
Build brand authority as a reliable B2B partner for wholesalers, distributors, and retailers looking to stock high-quality footwear
This page was designed to not just rank well on Google, but also to convert leads into sales by clearly presenting product collections, manufacturing strengths, and brand values.
The page reached #7 position on Google for the target keyword within 3 weeks of publishing.
Generated a 38% increase in organic traffic to the B2B section of the site (YoY).
Drove over 3,500 unique visitors in the first 45 days, with an average time on page of 2.8 minutes.
Increased inbound wholesale inquiries by 26%, directly attributed to the landing page.
Reduced bounce rate by 17% compared to other generic category pages.
Strengthened ShopTribe’s positioning as a reliable footwear manufacturer and supplier in the Mumbai region.
10 Oct 2023
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