Buying Cars Is Easy Online | CARS24 Performance Ad Adaptation

I worked on adapting a core performance ad for CARS24 built around the hook “Buying Cars Is Easy Online.”

Instead of simply resizing one 16:9 creative for every placement, I rebuilt the edit for each key Meta format, ensuring the creative remained native to the platform while keeping the brand messaging, pacing, and visual hierarchy consistent.

My Approach

9:16 | Reels & Stories
Designed as a full screen mobile experience, with key visuals, copy, and CTAs positioned within safe zones to avoid being covered by Meta’s native UI.

4:5 | Feed
Optimized to occupy more vertical screen space in the mobile feed, helping the creative stand out while maintaining clear messaging.

1:1 | Square
A balanced adaptation designed to work naturally across both mobile and desktop feed placements.

16:9 | Landscape
Reframed for wider placements such as in stream and desktop video, while preserving the original creative intent.

The goal was more than adapting dimensions. Every version was built around performance fundamentals: making the hook land within the first few seconds, maintaining readability across screen sizes, preserving visual hierarchy, and keeping the CTA clear.

The final output includes 4 placement specific adaptations, showing how one core performance creative can be strategically adapted across Meta without compromising the original idea.

View the complete 4 video playlist to see the adaptations in action.