Goal:

Identify the target audience for the Rs. 12,000 Gen AI Crash Course.

Build a content and marketing roadmap to acquire paying users and grow the community.

Position the course as the go-to learning resource for professionals looking to switch to AI roles.

Target Audience:

Primary: Career advancers – professionals with 1–10 years of work experience looking to upskill in AI.

Secondary: Startups & Entrepreneurs, Researchers & Developers, Business Leaders.

Guesstimate of Potential Market in India:

Note: Actual figures may vary; refined estimates can be obtained via official labor reports or industry surveys.

Content & Marketing Strategy:

Phase 1 – Text-Based Social Media (Month 1):

Platforms: LinkedIn, Twitter (X), Threads

Content Types:

Industry insights & latest AI developments

Useful AI tools & websites for daily use

Cheat sheets & prompt guides for ChatGPT

Testimonials & success stories from previous learners

Approach:

Learn high-engagement hooks and hashtag strategies

Track post engagement weekly to optimize content

Position the team as experts in building AI tools & websites

Phase 2 – Email Marketing:

Send targeted emails to existing community members highlighting:

Benefits of the Gen AI Crash Course

Success stories & testimonials

Links to relevant guides & resources

Phase 3 – Video-Based Platforms (After initial traction):

Platforms: YouTube, Instagram

Team: Script writers, video creators, editors

Content:

Explainers, tutorials, success stories

Webinars / Live Q&A with AI experts

Goal: Expand reach and improve conversion

Tools & Technologies Used:

Content creation: ChatGPT, Google Gemini, MS CoPilot

Marketing analytics: LinkedIn Analytics, Twitter Analytics, Mailchimp (for emails)

Inspiration from leading creators: Zain Kahn (Superhuman AI), Awais Khan, Ruben Hassid, Pete Huang, Isabella Bedoya

What I Did:

Conducted TAM (Total Addressable Market) estimation and audience segmentation

Built content roadmap prioritizing platforms & formats

Designed performance measurement plan (weekly engagement & conversion tracking)

Coordinated with community managers & content creators

Challenges & Learnings:

Challenge: High competition in AI education space, especially online courses

Learning: Prioritization of platforms based on audience behavior is key; start small, optimize, then scale

Learned importance of combining content marketing with email campaigns for higher conversion

Result / Outcome (Projected / Actual):

Projected reach: ~1 Crore potential target audience in Tier 1 cities

Expected initial engagement: 5–10% of target audience through social media and email campaigns

Metrics to track: Sign-ups, conversions to paid course, engagement rate, click-through rate