Objective: Blinkit had put a hiring post for creative writers. So Anuj, Lakshay and I took this as a collaboration opportunity to design and write the spec ad copy. We aimed to collaborate, understand Blinkit's brand language, target customers and crafted witty and funny spec ad copies.

Link 1
Caption of the post: Aap kaho toh 10 minute kya, 10 second mein blush kara dein?
(If Blinkit could make you blush in 10 seconds instead *wink wink)

Thought Process: We highlighted Indianised pronunciations of the words (items) used in everyday language. The aim was to make the copies relatable and cheesy at the same time.

Link 2
Caption of the post: “Your daily and occasional delivery partner.”
-Blinkit

Thought Process: We tried to do the word play with "Dairy" and "Daily" showing how Blinkit can be a go-to delivery app for everyday essentials and items on special occasions.

Tools Used: Google Docs, Grammarly, Figma and Canva

Outcome: Learnt to coordinate and work on mini-collaborative projects.