[Ghostwriting] LinkedIn Engagement and Growth

BACKGROUND

• I started working with a life coach cum public speaker 1.5 years back.

• Initially, the ghostwriting service revolved around LinkedIn posts, Instagram reel content, YouTube video content, and Twitter posts.

• I'm currently working on writing engaging content and personal brand building on LinkedIn and X (formerly known as Twitter).

 

OBJECTIVE

• Enhance the visibility of her online presence on various platforms.

• Build a reputable personal brand with organizations approaching her to deliver insightful motivational sessions.

 

PROCESS

• 2 LinkedIn posts every day (short-form + long-form) in the initial days.

•  Present time - 1 LinkedIn post every day, barring Sunday (creating posts + posting + engaging)

 

RESULTS

Before - 

  --> Not much active presence

  --> Approx 1.5k followers

 

After -

   --> Consistent efforts helped rake in 9.5k+ followers

   --> 2200% increase in impressions

   --> One post went viral in mid-June when I was prepping for my book launch. The post was a simple one on problem-solving and the role of clear thinking with the post impressions crossing 1 lakh.

   --> 1:1 coaching guidance requests in DMs

   --> Numerous Speaking Opportunities - 

       1. TEDXBMU, BML Munjal University

       2. Guest speaker at Consortium, Sri Venkateshwara College

       3. Pehchaan - The Street School

       4. ERUDITION'23, Panel Discussion at Delhi School of Economics

       5. Guest Speaker at International School of Business and Media, Pune.

       6. LinkedIn Live with Coding Ninjas

       7. Story featured in Audience Reports

 

Click on "Proof" to check my work.

30 Mar 2024

Keywords
LinkedIn Growth
Ghostwriting
Personal Brand Building

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