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A Copywriting case study for turning Gold Savings into a Habit Through Humor, Relatability, and Bold UX Copy Writing.
Investing in gold often feels outdated intimidating and boring especially for Gen Z.
Most apps focus on seriousness, safety, and stability. Gen Z doesn’t resonate with that, they wants it friendly and easy.
My goal was simple: Turn gold saving into a Gen Z-friendly daily habit.
30 May 2025
Keywords
Copy writing
