Through a targeted creative strategy, I successfully decreased the Cost Per Lead (CPL) from an average of ₹95 to ₹13, while maintaining the same lead quality. This transformation was driven by designing high-performing ad creatives and tailoring messages that resonated with the target audience. 

Regular A/B testing helped identify the most effective visuals and copy, refining the approach week by week. The improved creative strategy not only reduced CPL but also resulted in more consistent lead flow, ultimately improving overall campaign ROI and scaling client acquisition. This project demonstrated the critical role that creative optimization plays in driving cost-effective, high-quality lead generation.