risk layer->AFI
RiskLayer wanted a fresh start as AFI, and they came to me with some cool ideas.
What I did was pretty neat - took their new name and turned it into this clean, glowing white logo. Placed it on this deep blue-green background (like the color of the ocean), and here's the fun part - added some furry texture to make it feel warm and friendly. You know when you run your hand over velvet? That kind of feel, but in digital form!
Quick transformation video that shows sometimes the simplest ideas can look pretty darn cool. The client knew what they wanted, I knew how to make it happen
28 Jan 2025
Keywords
design
