I created this as a personal project, positioning Zepto as the go-to destination for festive beauty essentials delivered in 10 minutes.

The campaign, titled “Ready. Set. Glow in 10.”, was developed as an image-only concept tailored for Navratri, using Gemini AI to transform my creative ideas into polished, festive visuals.

Key highlights:

Concept & Strategy: Connected Zepto’s 10-min delivery USP with last-minute festive beauty needs.

Execution: 8 unique post ideas, including campaign launch, before/after transformations, beauty hampers, interactive polls, UGC collages, and a thank-you closing post.

Design Process: Drafted structured prompts and used Gemini to bring the campaign to life visually, ensuring consistency in Zepto’s brand identity with Electric Violet as the hero colour.

Outcome: A cohesive Instagram-ready static campaign that balances speed, beauty, and festive storytelling.

This project showcases my ability to combine marketing strategy, creative ideation, and AI-powered design execution to build brand campaigns.