This MBA programme provided a comprehensive understanding of global business strategies with a specialised focus on business analytics and digital marketing. The course combined theoretical knowledge with practical skills to prepare graduates for data-driven decision-making and strategic business leadership.

Key Modules:

Digital Marketing – Covered digital strategy, social media and campaign analytics.

Business Analytics – Focused on data analysis, visualisation, predictive modelling, and using tools like Excel and Power BI.

Strategic Management

Operations and Supply Chain Management

Key Takeaways:

Gained hands-on experience in using data to inform business decisions and marketing strategies.

Developed a deep understanding of customer behaviour, market trends, and performance metrics.

Learnt to design and implement digital marketing campaigns across various platforms.

Built leadership, analytical, and problem-solving skills essential for modern business environments.