Edumundo Business Simulation – 1st Place Winner

Role: Chief Marketing Officer (CMO) & Chief Executive Officer (CEO)
Result: Achieved 1st place out of 20 teams and 100 participants in a competitive business simulation.

Overview:
Led the development and execution of a comprehensive marketing and business strategy in a dynamic, simulated environment for a sneaker company called Sneaker Head. Focused on data-driven decision-making, customer targeting, brand positioning, and performance analysis.

Key Highlights:

Designed and implemented marketing strategies based on in-depth market analysis and consumer insights.

Created a brand identity including company name, slogan, and logo to position the business effectively.

Utilised competitive data to adapt campaigns and maximise ROI across simulated digital channels.

Led cross-functional collaboration, aligning marketing with financial and operational decisions.

Demonstrated agility by responding to market changes across multiple simulation rounds.

Skills Developed:
Digital marketing strategy
Market research & analytics
Brand development
Strategic planning
Leadership & teamwork
Data-driven decision-making