Leading a team of graphic designers, writers and interns | Assist PR team for monthly articles /advertisements for the brand | Assisting with day-to-day SKU and season collection shoots | Store launch planning and management | Assisting with influencer marketing events | Fulfilling digital and offline marketing requirements pertaining to content and communications | Working closely on SHREE - Dubai launch | Working closely on rebranding of SHREE in 2021 and its 100th store launch in Amritsar | Copywriting for Instagram, Facebook, Google Ads, LinkedIn, etc. | Assistance in UI/UX development of the website | Collaborating with fashion designers for theme names and collection names for every season | Curating brand story and developing content for the same.