Customer Personas - Lenskart, The Whole Truth Foods, Mama Earth
This project was part of my Digital Marketing course with MyCaptain, where I built customer personas for selected brands.
- To understand the target audience in depth by analysing demographics, goals, interests, pain points, and buying behaviour, while also mapping competitor strategies and positioning.
- Completed within 1 day
- I would charge ₹2500 per brand for similar persona research.
- Conducted research and structured insights using Microsoft Excel.
This exercise sharpened my skills in audience segmentation and data-backed storytelling—all crucial in digital marketing strategy.
21 Aug 2025
Keywords
customer persona
digital marketing
