Competitor Analysis for MAC, Whole Truth Foods, Cadbury, and FabIndia
This project was part of my digital marketing course with MyCaptain, where I conducted competitor research for selected brands.
The objective was to analyse competitors by identifying their USPs, sales channels, trust-building methods, and positioning in the market.
Completed the project within 1 day.
I would charge ₹2500 per brand for detailed competitor research and analysis.
Organised and presented findings using Microsoft Excel.
Through this project, I gained hands-on experience in benchmarking brands, mapping competitive advantages, and deriving insights for strategic decision-making in digital marketing.
23 Aug 2025
Keywords
competitor research
digital marketing
MAC lipstick
Cadbury
Whole Truth Foods
FabIndia
