At Sulekha, I contributed to SEO-driven content strategy, blog creation, and category optimization to enhance visibility and user engagement. I managed end-to-end blog content development for study-abroad topics, ensuring they were SEO-optimized, humanized, and aligned with EEAT standards. My work involved keyword research, competitor analysis, and creating 1500–2000+ word content pieces tailored for the Indian audience.

Key contributions included:

Created detailed, SEO-optimized blogs for study-abroad destinations (e.g., MBBS in Georgia, Vietnam, Study in Georgia) with structured subtopics, keyword integration, and SERP optimization.

Optimized category templates and built CMS-based landing pages to improve organic search performance.

Conducted category and competitor research to identify high-potential keywords and content gaps.

Ensured content alignment with Google’s EEAT principles for higher search rankings and authority.

Worked closely with internal teams to maintain content consistency across the Study Abroad subdomain.

Enhanced content formatting, readability, and structure to improve dwell time and lower bounce rates.