#WanderOnTohTravelOn.mp4
This ad script was written as part of a live branding awareness campaign for WanderOn. The campaign was built around a central umbrella idea, #WanderOnTohTravelOn, which was crafted to clearly signal that no matter the travel problem, WanderOn is the solution.
This film was the first in a two-part series. The script was developed end-to-end in approximately two hours, during which I locked the location, defined the number of characters, and wrote dialogue that naturally brought the core brand idea to life.
The focus was on building recall and brand trust through a relatable narrative that seamlessly integrated the campaign's thought without feeling forced or overtly promotional.
10 Jan 2024
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