Pehle MyTeam11 Baaki Sab Baad Mein
With IPL 2023 approaching, MyTeam11 onboarded Shikhar Dhawan as its new Brand Ambassador and set out to redefine the brand’s public image around his persona.
Over eight days, I ideated, structured, and scripted a three-film TVC campaign designed to scale aggressively across the tournament window.
Once live across television, social media, and radio, the campaign played a key role in driving 1Cr+ new user acquisitions, establishing a strong, high-visibility brand presence throughout IPL ’23.
05 Jun 2023
Keywords
AD Writing
Advertisements
Advertising
Script Writer
Script Writing
Digital Marketing
Content Marketing
Copywriter
Copywriting
