Objective - Solving the real problem of organisations by identifying their right ICP and prospecting them all on automation, and keeping the pipeline buffered. By publishing this, the brand's objective is to share the story to build momentum and engage with the brand's audience.

Tools - Primary Research by interviewing the concerned designation in the organisation. Using Monday, Google Docs and Canva to create the case study.

Time - A week, Which includes the interview, transcription and eventually building a constructive story.