General Championship, Case Study
This document presents our team's analysis and strategy for Bajaj in the General Championship 2024 at IIT Kharagpur. It highlights the auto component aftermarket's growth potential, emphasizing Bajaj Genuine Spare Parts (BGP). The proposed strategy focuses on enhancing brand positioning, addressing challenges like counterfeit parts, and leveraging digital platforms for marketing and education. Key campaigns like "Baar Baar Bajaj" aim to increase awareness, while features like app-based incentives and partnerships with mechanics and retailers are designed to foster trust and accessibility. The report outlines steps for implementation, emphasizing customer-centric solutions and long-term value creation.
15 Mar 2024
Keywords
Design
Strategy
Wireframing
Team-work
