WhatsApp Marketing Strategy for new product launch.
Project Objective
- Increase conversion rate for newly launched books
- Improve Return on Ad Spend (ROAS) through WhatsApp Marketing Channel
Implementation
- Created compelling visual content using Photoshop to showcase book features and benefits
- Developed strategic messaging targeted to our reader demographic
- Utilized WhatsApp Business API for direct customer engagement and simplified purchase process
- Integrated campaign with Meta Business Suite for streamlined ad management
- Implemented A/B testing on messaging formats to optimize engagement
- Established clear conversion tracking to measure campaign effectiveness
05 Aug 2024
Keywords
Marketing
Copywriting
