✅ Goals

Grow follower base and engagement

Increase shareability across target personas

Drive app downloads and usage via Instagram

🧠 Content Strategy Brief

Create short-form, high-value content tailored to six core golfer personas. Blend educational tips, local golf insights, and viral formats to deliver utility and entertainment—while subtly leading users to the app.

📂 Content Themes

Learn & Level Up – Rules, swing tips, gear hacks

Community Spotlight – Women’s leagues, junior golf, user shoutouts

Insider Access – Tee-time pricing, course updates, operator features

Golf Meme & Challenge Hub – Memes, trending audio Reels, tweet takes

🔁 Funnel to App Download

Reels → Lead Magnet (comment for local golf guide) → DM with course list → CTA to download OpenLinks Golf app for live updates & tee times