Designed Social Media Content for Trawell
Trawell – Social Media Case Study
Objective
Build a strong visual content system for a travel startup that positions Rajasthan as locals experience it, not typical tourist content.
Timeline
Completed in 1 month, designed entirely from scratch.
Scope & Execution
End-to-end content design and visual system creation
Focus on storytelling-driven travel content
Developed a consistent, scalable design language
Edited 4+ reels to complement the content strategy
Content Strategy
City identity posts (Jaipur & Bikaner)
Offbeat places & hidden food spots
Café discoveries and local experiences
Seasonal and offer-based creatives
Key Features
Rajasthan-inspired visual identity (heritage motifs, warm palettes, architectural frames)
8+ static posts + reels for engagement
Content designed to feel like a guide, not ads
Scalable and repeatable content system
Reels (Edited by me)
https://www.instagram.com/reel/DVRK4bMD3Sy/
https://www.instagram.com/reel/DVJCdOMD2K9/
https://www.instagram.com/reel/DVAlxrZDnMI/
https://www.instagram.com/reel/DUneWBVF5My/
https://www.instagram.com/reel/DUdI0x_DxXN/
Outcome
Established a recognizable content style that blends travel discovery with local storytelling, improving engagement and brand recall.
08 Feb 2026
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