This project presents a comprehensive marketing analysis of Longtharai Gura Masala, a regional FMCG brand based in Tripura, India. The objective of this case study was to evaluate the brand's current market position, understand its target audience, and identify opportunities for marketing growth through strategic analysis.

The report covers key areas such as Brand Overview, Brand Positioning & Target Audience, Marketing Mix (4Ps), Competitor Analysis (Longtharai vs. Sister Spices), SWOT Analysis, and Marketing Recommendations. Each section is based on observations from publicly available information, including the brand's official website, social media platforms, and competitor presence.

Rather than focusing solely on identifying challenges, this analysis provides practical, actionable recommendations to strengthen Longtharai's brand communication, customer engagement, and long-term marketing strategy.

What I Learned :

• Conducting end-to-end marketing research using publicly available data.
• Applying marketing frameworks such as the 4Ps and SWOT Analysis.
• Performing competitor benchmarking to identify strategic opportunities.
• Converting research findings into actionable business recommendations.
• Presenting insights in a structured, professional case study format.