VYVE — Performance Ad
A short-form performance ad for VYVE, a UK-based functional mushroom coffee brand. The spot was built to drive cold-audience conversion — leading with identity and outcome over ingredients. Produced end-to-end using AI video generation (90% AI, 10% editing), with creative strategy, scripting, and production handled in-house.
VYVE's Awake formula combines Lion's Mane, Cordyceps, Ashwagandha KSM-66, and natural caffeine — positioned as a smarter alternative to regular coffee. The creative brief centered on the brand's core tension: serious performance benefits, zero jitters.
18 Jun 2026
AI Usage
the whole workflow and production is from id
