Gateway by mem0 — "The Breakup" Launch Ad
Led end-to-end creative production for the launch video of Gateway, mem0's
new developer infrastructure product (YC-backed, 64K+ GitHub stars).
Objective: Drive awareness and signups for Gateway's launch by making a
technical, easy-to-overlook product ("AI memory infrastructure") feel
urgent and relatable to developers — using a satirical genre-hijack format
instead of a typical feature-walkthrough ad.
Concept: "The Breakup" — a 30-second mock office confession scene where a
developer admits, breakroom-intervention style, that the real culprit
behind a security breach was an over-permissioned AI agent with unchecked
access to internal APIs. The twist reframes Gateway as the fix.
My role: Owned the entire creative pipeline — concept development, script,
AI-generated video production, casting/voice direction, sound design, and
final edit. Worked directly from the client's GTM positioning doc and
launch brief.
Timeline: 1 days from brief to final delivery
Tools used: AI video generation, AI voiceover, sound design tools
This was built for a client (mem0), as part of my work at Novelty Studios.
01 Sep 2026
Keywords
AI Usage
How AI was used in this project: Scripting & Concept — Used my proprietary prompt library and ad-scripting framework (built around principles like disguised commercial intent and viewer-arrived conclusions) to develop the "confession scene" concept and script beats before any generation began. Visual Generation — Generated all character performances, sets, and shots using AI video models (Seedance / Nano Banana Pro / GPT Image 2) for keyframe and reference stills to lock consistency across shots. Voice & Sound — Used ElevenLabs for AI voiceover/dialogue delivery, layered with sound design for the office ambience and dramatic beats. Editing & Finishing — Assembled and finished the edit in Adobe Premiere Pro and After Effects, handling pacing, captions, and color to match a documentary/mockumentary tone. Nothing in this ad was filmed — every shot, actor, and environment is AI-generated, directed end-to-end through prompting, iteration, and manual post-production.
