The brand objective was to be more visible on Google. 

The Approach? Deep dive into our product research and find a topic around the brand's products. 

Came up with two of the hottest products- A bathtub and a jacuzzi. But most people often tend to confuse them to be the same. Hence,  my approach was to create a blog stating clear differences between the two, along with pros and cons and creative visuals added for easy understanding.

This blog helped the brand in the consideration stage and rank for the primary keyword in the top 3 positions.