Senior Studios evolved into ThunderAy. They needed more than a name change. They wanted a bold, modern brand that reflected energy, playfulness and design quality. We took that direction and built it.

👤 About the Client

Senior Studios changed their name to ThunderAy. Their focus is on creating amazing Minecraft content and immersive experiences. Their ambition demanded a brand that matched their creative energy.

⚡ The Challenge

Their existing identity was rooted in the old name. The transition required a visual system that felt fresh, energetic and modern. They needed a full branding range that carried the new name into the world with confidence.

🎯 Our Role

We led the rebrand from strategy to identity. We designed the new name, logo, brand assets and visual direction. We ensured the identity communicated the new vision while being grounded in the team’s creative legacy.

🛠️ How We Built It

We crafted a modern and playful visual identity driven by their signature lightning bolt motif. We developed the logo, typography, colour palette and asset system that supports everything from social to content, from thumbnails to full-scale platforms. The brand is bold, sleek and energetic.

📈 The Outcome

ThunderAy now presents itself with clarity, style and energy. The brand identity aligns with their mission to create immersive content. The result is a design system that supports their presence, growth and creative output.

📌 Closing Note

If you are ready to redefine your brand and identity so that it reflects exactly who you are and where you’re going, we are ready to help.
Tell us your vision and we will build the brand system that brings it into shape.