Client - Self-Growth creator | Youtuber 

Pain Point - Inconsistency in LinkedIn postings and email newsletters

Platform - LinkedIn and Newsletter

Types of content pillar used - Personal stories, educational and experience-based

Before - The client's account was active and had 4.8k followers. However, the last post on the platform was two months ago, and the client was struggling to consistently post content that aligned with the audience.

After - 

➡️ Understood the tonality and audience preference first. 

➡️ Then I started posting content twice a week to warm up the account, which lay dormant for 2 months. 

➡️ My initial focus for this client was to have a clear brand voice that resonated with the audience. 

➡️ Within the first week of posting back, the content picked up. 

➡️ Reach grew, and a post even went viral, garnering engagement of around 600+ likes and 70+ comments. 

➡️ The account also grew substantially and is currently at 7k+ followers within 22 days.

Social Proof - Here is the analytics of the client who garnered 96.8k+ impressions in around 2 weeks of posting.