I played a pivotal role in managing social media for a college event, where my primary responsibility was to create viral content. Through research and a deep understanding of the audience, I crafted a content strategy that resonated widely. One particular piece of content went viral, attracting over 20,000 viewers. This success not only significantly boosted event visibility but also heightened excitement and participation. Beyond viral content, I engaged with the audience, fostering a sense of community and ensuring continued discussion. By tracking key performance indicators, we fine-tuned our approach, demonstrating the tangible impact of our strategy in connecting with the college community.