Product descriptions explain to the user the performance, specifications and advantages of a product.

In this project, I have picked some popular products from brands such as Boat and Fitbit to rewrite their description in a compact and persuasive attitude.

The objective of the project --

To showcase my ability to write product descriptions that leave a strong image of the product and persuade the reader to take action.

The research involved --

I spent a lot of time on the brands' websites and their product page to understand how the voice and image of the brand as to re-write the descriptions in their preferred way.

I went through some Quora searches to know what the buyers are saying about the product after using it.

It is worth it? If not, what is missing?

Skills I was able to display --

Research.

Copywriting.

Writing powerful descriptions.