Product descriptions explain to the user the performance, specifications and advantages of a product.
In this project, I have picked some popular products from brands such as Boat and Fitbit to rewrite their description in a compact and persuasive attitude.
The objective of the project --
To showcase my ability to write product descriptions that leave a strong image of the product and persuade the reader to take action.
The research involved --
I spent a lot of time on the brands' websites and their product page to understand how the voice and image of the brand as to re-write the descriptions in their preferred way.
I went through some Quora searches to know what the buyers are saying about the product after using it.
It is worth it? If not, what is missing?
Skills I was able to display --
Research.
Copywriting.
Writing powerful descriptions.
07 May 2023
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