Prequel is a hands-on learning platform that helps kids build real-world skills through fun, project-based programs. One of their flagship programs, Launchpad, teaches kids aged 9–13 how to start their first business in a creative and confidence-building way.

I worked with the Prequel team to create a 5-day email course for Launchpad. The goal wasn’t to sell right away—it was to build trust with parents, offer real value, and boost sign-ups by showing what the program could do for their kids.

Each email walked parents through simple, practical lessons—like helping their child pick a business idea, understand basic money skills, and take their first steps as young entrepreneurs. The tone was friendly, encouraging, and fun—just like the program itself.