In a bid to have a comprehensive view and understanding, we spoke with an independent content strategist and founder of Story Scientist, Nischala Agnihotri, who was a part of the live show on ‘3×3 Content Strategy Landscape for B2B Marketers’ hosted by Dutch Uncles. These weekly live shows are a part of the company’s ‘MentorED’ series.

Below are the few highlights of insights shared by Agnihotri:

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In order to understand the content strategy landscape, one needs to be able to find the right balance between quality and quantity, while also making sure that it is something the audience wants.