As a Content Specialist at Skalegrow, I have covered B2B content writing, social media, brand messaging, and communications research.

Content writing for Zoho Survey and Precot: Wrote research-led articles on consumer awareness, market sizing, survey bias, behavioural segmentation, and customer experience. This included product-specific messaging, FAQs, meta descriptions, and infographic suggestions.

Social media content for SemiX, IIT Bombay: Developed LinkedIn content around semiconductor developments, SEMICON India, the Annual SemiX Summit, courses, and university programmes. Also conducted post analysis and created a 60-day content calendar.

Brand positioning and marketing collateral: Developed SemiX’s brand narrative and recommendations to clarify audience messaging. Audited and rewrote programme brochures, particularly the University Affiliate Program, and developed content for presentations and banners.

Website auditing: Reviewed SemiX’s website for content gaps, outdated information, broken links, navigation, and visual consistency, with recommendations to improve readability and usability.

Media research: Built and expanded journalist lists covering IT, SaaS, technology, and semiconductors across India, the US, Canada, the UK, Europe, and Australia, including publication details, relevant beats, and public contact information.

Precot Blogs: 

How Should Buyers and Manufacturers Collaborate for Procurement Automation?

Why Baby Care Brands are Increasingly Turning to Cotton-based Products

Zoho Survey:

Improving Student Experience through Survey Insights

Types of Market Research Surveys and Their Use Case

Survey Sampling Methods: A practical guide to effective sampling in surveys

Customer Feedback Survey: A Complete Guide