Objective:

This post is part of my portfolio project on founder-led personal branding. This one features Sahil Gupta, the co-founder of MyMuse India, a bold brand reframing intimacy in a country where the topic is still whispered about. The idea was to explore how vulnerability, market friction, and cultural defiance can come together to build community-led traction, without paid ads or platform safety nets.

What I Focused On:

• Studying Sahil’s tone, equal parts honest, cheeky, and deeply self-aware

• Using Jatin Modi’s high-conversion format (Odd Hook → First Person → Harsh Reality → Positive Proof → End)

• Writing founder-style posts that don’t just talk products, but talk permission, privacy, and presence in one of the most stigmatized categories

Time Taken: 1–2 days (brand audit, post ideation, storytelling execution)

Tools Used: Notion, LinkedIn, ChatGPT for refinement

Who Should Check This Out:

Founders or brand teams building in taboo, regulated, or culturally complex spaces. Especially helpful for consumer brands, wellness ventures, or narrative-led D2C startups that want to show up with spine, not polish.

Let’s chat if your brand is doing the brave thing, talking about what no one else wants to, and doing it with care.