Introduced Chat & in App Store Feature (15% Eng & 10%Core Action increase): Crafted a product vision using insights from 100+ customer calls. Led features from ideation to launch, boosting core actions by 10%
Streamlined UX (40% task completion time reduction): Analyzed the competitive landscape, optimizing UX Enhanced Content based on User Personalisation, increasing engagement by 15%. improved UX of 5 internal usage tools Created a Design Language for internal usage minimizing the iterations in UI procedures
Improved User Onboarding: Improved onboarding for the organic users, increased conversion by 10% Led to the creation of accurate persona for a sales call
Improved user retention flow: Improved the flow to improve customer plan retention by 5%