Increased ATC% of Ecommerce Website
Aim was to increase the Add to cart by:
- better catalogue visibility
- Increasing the engagement with the overall product
- Defined User Personas
- Did HEART analysis
- CX interviews
- Created Wireframes
- Value Proposition
- Trade Offs
02 Dec 2020
Keywords
PRD
CX Interviews
User Personas
UX Improvement
