Title:
Rise of Short-Form Video in Marketing – Twitter Thread

Objective:
To break down why short-form video is dominating marketing today and how businesses can use it to grow.
The goal was to create a scroll-stopping thread that educates and inspires marketers, founders, and creators to leverage this growing trend.

Time taken:
Roughly 4 hours (including research, writing, editing, and polishing the thread)

Tools used:

Google and Statista (for research and data)

Twitter (for formatting and publishing)

Notion/Notes app (to outline and draft ideas)

For mroe details:

Wrote in a clear, relatable tone for marketers and creators.

Used real stats, trends, and brand examples (like Nike, Zomato, and GoPro) to back up key points.

Focused on actionable insights and platform-specific strategies.

The thread structure was built to educate → show impact → offer examples → end with a takeaway.