Influencer Campaign for a Brand
Objective: To create an influencer campaign for a modular furniture brand, known as Touchwood Furniture for Holi.
Brand: Touchwood Furniture
Description: For Holi, Touch wood aims to curate user-generated content on Instagram, with the assistance of influencers. The intended demographic for the campaign falls within the 22-40 age bracket, and the budgetary constraint for the project has been set at 50 thousand. Propose a strategy with an engaging campaign idea, a handpicked roster of influencers for campaign promotion, and effective techniques for fostering user-generated content (UGC).
Time taken: 3-4 hours
Tools used: ChatGPT, Notion, Grammarly
30 Mar 2024
Keywords
brand strategy
social media
social media marketing
Creative writing
social media management
canva
Instagram growth
instagram growth
