Objective: To create an influencer campaign for a modular furniture brand, known as Touchwood Furniture for Holi.

Brand: Touchwood Furniture 

Description: For Holi, Touch wood aims to curate user-generated content on Instagram, with the assistance of influencers. The intended demographic for the campaign falls within the 22-40 age bracket, and the budgetary constraint for the project has been set at 50 thousand. Propose a strategy with an engaging campaign idea, a handpicked roster of influencers for campaign promotion, and effective techniques for fostering user-generated content (UGC).

Time taken: 3-4 hours 

Tools used: ChatGPT, Notion, Grammarly