Reels for ProdWrks Instagram Page

This a very insightful and informative reel series on the 10 dysfunctions of product management as mentioned in the book Build What Matters by by Ben Foster and Rajesh Nerlikar. The dysfunctions are explained in detail and with a real world case study.

What I did here: The ideation of reels, scripting, shooting them and then posting related stuff like captions and hashtags are given from my side.

Timeline: The whole process from scripting till shooting takes approximately 1 whole day and then gets posted the next day after edits are done.

Charges: I would charge around 2000 INR/video. 

Organization: These reels were done for Prodwrks where I work as a Multimedia Journalist.

Here are all the links to my content: 

The Science Lab - with Google's 41 shades of blue case study

The Ivory Tower - with Google Glass's case study

The Counting House - with Sears case study

The Hamster Wheel - with Snapchat's case study

Results: 
In 30 days - accounts reached were 1.2k+ i.e., 198% increase, Accounts engaged was increased by 500% and total followers were increased by 13%, Profile activity increased by 93% and Profile visits by 96%.

Reels interaction was increased by 13,550%.

01 Aug 2023

Keywords
Reels
Instagram
Content Creator
Content
Scripts
Video Content
Product Management
Product Thinking
Product Design
Creator Economy

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