Collaborative work to perform product design thinking to improve the revenue stream for the Startup Company (UFacilitate).

- Designed 3 new product offerings by re-segmenting customers, identifying a prioritized list of needs, and designing solutions.

- Validated solution hypotheses by conducting user acceptance testing of the offerings to find the ideal product-customer fit.

- Created a release strategy for the offerings, based on product KPIs, competitor analysis, and market evaluation.