Objective 

As a Content Writer at Altlyf Healthcare Services Pvt. Ltd (HealthSy), my role went far beyond writing. Over 2.5 years, I owned content across every touchpoint — from SEO blogs and website copy to app content, social media campaigns, and offline advertising. I collaborated with the HR team to plan and execute awareness events like International Yoga Day, Cancer Awareness Day, and the CCF Coimbatore Cancer Foundation Marathon — handling everything from coordinating with organizers and sponsors to on-ground participation. Every piece of content I created was aligned with the brand voice, audience intent, and business goals.

Duration 

Nov 2022 – Apr 2025 · Full-time Content Writer

Tools Used 

Google Docs · Microsoft Word · Microsoft Excel · Figma · Grammarly · Ubersuggest · Google Analytics · Google Search Console · In-house CMS

Scope of Work

• Website copy — meta titles, descriptions, and service pages
• 150+ SEO-optimized blog articles
• Mobile app product descriptions and UX copy
• Doctor and home therapist partner profiles 
• Healthcare and wellness product content
• Social media content and campaign creatives
• Newspaper advertisement copies
• Webinar and event email copies
• Event planning and execution in collaboration with the HR team