UI/UX Designer
HelloGTX
- Led the development of Travel Portals for clients of HelloGTX, resulting in a 50% increase in user engagement and a 30% decrease in bounce rate
- Conceptualized and crafted wireframes and mockups for web applications, contributing to a 20% improvement in user retention and a 15% increase in conversion rates.
- Generated design assets for each travel portal, resulting in alignment with brand identity guidelines and positive feedback from clients.
- Articulated design rationales and recommendations to the managerial team, leading to decrease in decision-making time and higher adoption of design suggestions.
- Implemented iterative design with user feedback, reducing usability issues by 40% and boosting user satisfaction by 25%.
- Successfully delivered design site resulting in client satisfaction, with a 100% client approval rating.
01 May 2023 - 25 Dec 2023
