Developed a multi-tier influencer growth blueprint for Decathlon’s National Sports Day campaign, engineered to convert "fitness-hesitant" segments into active users. By mapping 10+ high-authority creators spanning Mass Credibility (Milind Soman) to Niche Performance (Lakshya Sen). I designed a content matrix focused on dismantling the "beginner’s barrier."

The strategy prioritizes high-intent platforms (Instagram & YouTube) with a content mix of "Problem-Solving Reels" and "Budget Gear Guides" to drive a projected 35% lift in UGC participation. This isn’t just a talent list; it’s a data-backed funnel designed to move users from awareness to store-visit intent by positioning Decathlon as the "restart button" for Indian fitness.